Who killed manufacturing in the global north?
The manufacturing landscape is rapidly evolving as a stream of new innovations continually emerges. This transformation is propelling the industry into uncharted territories, and while the full impact on global manufacturers remains uncertain, there is a clear movement towards embracing Industry 4.0. Companies are increasingly fusing advanced technologies with established techniques, a combination that is vigorously reshuffling the status quo and transforming the manufacturing landscape into a dynamic and, at times, complex arena.
“There has never been a more exciting time to be part of the industrial manufacturing industry. Discover interesting insights on topics from digital transformation and smart manufacturing to ESG and the quest for sustainable growth through Net-Zero Impact strategies.” – Stéphane Souchet, Global Head of Industrial Manufacturing, KPMG International
Uncertainties in the future
The latest forecasts paint a sobering picture for the global manufacturing industry. A report by Interact Analysis says things might stay slow until 2025, hitting Europe the hardest. Even though the Americas had a stable first half in 2023, that luck might change. Deloitte’s report predicts further economic uncertainties, shortage of skilled workers, ongoing supply chain disruptions, and new challenges as they aim for product innovation to meet net-zero emissions goals. Manufacturers are at a crossroads, needing to adapt or face a tough new reality.
Communication for manufacturing renaissance
As the manufacturing industry scrambles to keep up with the changing environment, effectively communicating your goals and the value you bring can be highly beneficial to stay competitive and build an informed community that corelates with your vision. Public Relations becomes a strategic tool for managing the narrative. The tailored communications connect with people from diverse regions in a way that resonates with them.
The goal of the PR is –
- To uphold your brand’s integrity during uncertain times, we specialise in communication and are adept at skilfully transforming crises into opportunities that strengthen trust in your brand.
- To keep all stakeholders engaged and build relationships by collaborating with organizations outside the manufacturing sector, such as environmental groups, educational institutions, or community initiatives and industry experts who can amplify your message to relevant audiences.
- To cultivate trust and influence in the modern manufacturing narrative, embrace open dialogue by addressing challenges and concerns proactively, forge strategic partnerships, and tell compelling data-driven stories.
- To refine your influence amongst the audience by actively measuring impact and adapting based on data and embracing continuous learning to stay ahead of industry trends and best practices.
Amid manufacturing challenges, these strategies can be quite helpful to face the complexities, global competition, and regulations. This approach helps to transform challenges into opportunities, ensuring continual growth in this ever-evolving industry, and guiding you to make the right decisions for lasting success.
Click here to find out more information on BCM’s Manufacturing PR Experience.