Social Media Strategy

If you go back a few hundred years, what we take for granted today would seem like magic – being able to talk to people over long distances, to transmit images, flying, accessing vast amounts of data like an oracle. These are all things that would have been considered magic a few hundred years ago.
Elon Musk

What makes you stand out

Social media can change the way people see your business. What do you want to say and how are you going to say it that makes you stand out?

Preparation is important. It’s not simply a matter of starting to share information and hoping for engagement.

Businessman using mobile phone

First you need to decide “what does our social media strategy need to achieve?”

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Raise awareness of your brand
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Promote a particular product, service or event
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Increase customer engagement and loyalty
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Demonstrate your industry expertise
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Drive traffic to your website
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Communicate with your target audience
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Increase sales

S.M.A.R.T objectives

Social media strategy is another PR tool that should work alongside your corporate communications.

We’ll analyse your current social media strategy, conduct research on competitors, keywords and key influencers, and choose the best channels to reach your goals.

Once we understand your objectives, we’ll work with you to develop a bespoke social media strategy.

We set S.M.A.R.T objectives (specific, measurable, achievable, relevant and time based). Each month we review your social media strategy using our monitoring and reporting tools

We start conversations

We start conversations. We know that posting regular, timely, content is essential for maximum impact to reach and increase your influence amongst the people that matter to you.

We listen. We monitor what’s trending in your industry, sector specific news and what your key influencers are talking about. Whether you want advice or day-to-day social media management, we can help.

Search for your business on Google, Twitter or LinkedIn and you will see people are already talking about you. So join the conversation. If they’re not, we’re here to help. And remember to take a look at our blog for helpful tips.

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