Building an international profile for advanced energy technologies
Energy, refining, catalysts, chemicals and industrial technology
“Over the last three years, BCM has been an invaluable partner in promoting the Johnson Matthey Plc Catalyst Technologies business. Their talented global team helped strengthen our brand, while their deep media relationships secured strong coverage across key trade and business channels. I would highly recommend BCM to any company looking to enhance its brand and market presence.”
The challenge
Johnson Matthey's Catalyst Technologies business operated across some of the world's most technically demanding industrial markets. Its technologies and expertise covered oil refining, petrochemicals, hydrogen, methanol, ammonia, ammonia cracking, sustainable fuels and industrial decarbonisation.
Communicating this breadth of expertise required more than promoting individual technologies or company announcements. The challenge was to develop a consistent international profile, demonstrate the relevance of complex technical solutions to different industries and establish the business's specialists as authoritative voices on the issues shaping their markets.
With audiences ranging from process engineers and plant operators to technology decision-makers and senior industry executives, the communications programme needed to combine technical accuracy with a clear understanding of what makes a story relevant to each publication.
Our approach
BCM Public Relations worked closely with Johnson Matthey's technical specialists, business leaders and marketing teams to develop a sustained programme of international communications.
A central part of the approach was identifying the wider industry stories behind the technology. Rather than focusing solely on product capabilities, BCM developed articles and media opportunities around the technical, commercial and operational challenges facing energy and chemical producers.
This involved translating detailed engineering and process knowledge into accessible, authoritative content without losing the technical substance valued by specialist audiences.
01.Ammonia Cracking & Hydrogen Carriers
Articulating commercial and technical opportunities for cracking ammonia into clean hydrogen at import terminals.
02.Sustainable Aviation Fuel (SAF) Scaling
Bridging catalyst science with project finance criteria to accelerate bankability for Fischer-Tropsch SAF facilities.
03.Next-Generation Steam Methane Reforming
Showcasing high-activity catalysts that lower steam-to-carbon ratios and reduce emissions in heavy refining loops.
04.Energy Transition Platforms & Industrial Scaling
Profiling executive perspectives on de-risking clean technology adoption across fast-growing international markets.
Editorial Placements & Cover Stories
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Strategic Opportunities for Ammonia Cracking in the Global Hydrogen Economy
An authoritative analysis exploring ammonia cracking as a vital hydrogen carrier to unlock long-distance clean energy shipping and heavy industrial decarbonisation.
Delivering Bankable SAF Projects at Scale
Explores how proven catalytic pathways de-risk institutional lending for gigawatt-scale SAF production facilities, bridging policy mandates with commercial bankability.
Taking on the Challenge of Steam Methane Reforming
Examines reforming catalyst innovations that reduce steam-to-carbon ratios, cut operating fuel consumption, and integrate carbon capture readiness into petrochemical complexes.
Scaling the Energy Transition with Proven Industrial Platforms
Maurits van Tol, CEO of Catalyst Technologies at Johnson Matthey, outlines why industrial execution, proven catalyst platforms, and digital optimisation are critical to scaling clean energy across high-growth international markets.
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