Editorial calendars: the perks and pitfalls

September 21, 2012

Editorial calendars are documents created by a publication to show editorial content for the next year. Although often created to attract advertisers, they can be a good guide for pitching stories to media. Here are our tips for using editorial calendars.

Editorial calendars can:


Editorial calendars are a useful tool when it comes to proactive PR, but there are limitations! Here are some things to remember when using editorial calendars:

Editorial calendars are an important tool for PR media relations, but they need to be used wisely.

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