Networking for success

June 14, 2012

“It’s not what you know but who you know”, we’ve all heard it said. But what does this really mean when it comes to business networking.

Essentially, networking is getting to know people who can help you develop your business prospects. It’s an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions – either face-to-face at meetings and gatherings, or by other contact methods such as phone, email or social networking sites like LinkedIn and Twitter. You don’t need to be a big shot or the most outgoing person in the world to network effectively. Some street market sellers have it down to a fine art!

Networking is one of those things that, once you’ve learned a few pointers, you’ll come to do naturally and it’s easy enough to do with some practise.

Speaking of ‘do’ here are several ‘dos’ that we at BCM have found to ease the cogs of the big machine that is business networking:

And inevitably, the DON’Ts:

So there are a few pointers to get you started on your way in the world of networking.

We will leave you with a wise word from the late Henry Ford:

“The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.”

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