How to get the most out of your PR agency

September 19, 2011

We work with many different types of businesses, in different industries, markets, and regions. They all have different inherent cultures, procedures, setups, and people. It’s exciting. We learn about remarkable products and solutions, and how they facilitate and improve the surrounding communities. Our job is to communicate this and to find the best way to position the client and its services in the market. We’ve got the experience and expertise but there’s no magic formula that suits all, and one of the most vital components to success is how we work together.

For any PR activity to be a winner we as the PR agency need to work hard. We are well aware that for our clients to get the most out of these activities however, a solid relationship between PR agency and client needs to be established. A lot of this falls on our shoulders. We understand that our clients are not always used to working with an external agency, or have had a different type of relationship with one in the past. This means that we have to help the client focus on their needs in order to get the result they want.

Brooke Nolan, an Account Manager in the UK, brings up a couple of important points in a recent blog post. Most importantly she points out that businesses who are engaged, focused, and have a clear view of what they want to achieve from their PR activities were the most successful. Also, companies should view their PR agency as a consultant to ask for advice to get the best results. In her blog, Brooke lists five things that a client can give to get most value; their time, their expertise and opinions, their honesty, their belief, and their patience.

If there’s one thing that we’ve found to make the most difference it’s communication, communication, communication (as important as location is to real estate). We have the greatest respect for our clients’ busy schedules, but by keeping in touch on a regular basis, not only are we able to meet often tight deadlines, but are also more aware of what’s happening in the company. This means that, for example, we can detect opportunities that could otherwise have been unnoticed.

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